Erin Beene, Concierge Marketing Expert
Marketing Made Simple for Small Businesses
As a small business owner, you are an AMAZING expert at what you do!
You are busy enough running your business, you shouldn't have to worry about running Facebook ads, staying on brand, finding your target market, managing your social media page and trying to get new clients.
That's my job, and my specialty!
Does your business actually need marketing?
Many small businesses operate on word of mouth, which is awesome! However, relying on word of mouth alone is not an effective marketing strategy that businesses can expect to thrive on.
HOW are people going to find out about you? Potential customers need to be able to find you and SEE what makes your business great! This is what marketing is all about.
So YES, every business needs some type of marketing strategy. That's where I come in!
Let's get you the recognition (& sales) you deserve at a price you can afford!
I understand most small business are on a super tight budget; I can totally relate to that (small business right here)!
But...I will work with you and create a plan that works for YOUR budget and capitalizes on YOUR SPECIFIC marketing capabilities!
Lets make sure you spend your hard earned money where it counts!
A glimpse of the Services I provide
- Market Research
This is one of my favorite things to do! Market research is a cumulative plan that helps you discover where your business stands in the market. It tells you all about your competition, their prices and services. It explains who your best clients will be and it helps you discover what potential customers actually need and how you can give it to them.
If you are just starting out (or have been in business for years, but have never done it ) market research is imperative in order to discover exactly HOW you should go about marketing and what kind of marketing strategy you should implement. Market research is the starting point to figuring out anything else in marketing, that's why I put it first.
- Branding
Branding is more than logo designs and color schemes, it is your business's entire image- digital and in person. What is it that makes your business great? What few words describe your business? What do clients imagine when they think of your business? ALL of these things are incorporated in the BRAND image. Having a solid and recognizable brand image is one of the most important things you can do to create marketing continuity.
I can help create a new brand image, establish an existing brand or simply help the brand encompass the entire company.
- Social Media Management
Okay, we all know (or should know) the importance of Social Media in this day and age. But what most small businesses owners don't realize is exactly HOW to use social media properly and effectively. What type of content to post, at what time and how to get the right people to see it!? That's the struggle these days and it's always changing! How can you keep up??
Don't worry, I can handle this and do as much or as little work with it as you want. I can advise, post, create content or simply get you set up with the right skills and plan to manage yourself.
- General Marketing Strategy
Every business, little or big, needs to have an idea of exactly how they are going to promote their business.
Will you use social media? If so, which ones are best? Will you launch an email campaign? Do you need a blog? How do you keep customers excited about your business? What is the best use of your money to get your business in front of the people who need to see it? What exactly should you promote and when?
ALL these questions will be answered with a general Marketing Strategy and put together to keep the guesswork minimal and the profits high!
- Promotional Support/ Ad Campaigns
If you already have market research, an awesome brand identity and a marketing strategy, then you are ready for ad campaigns and promotions! This is more than a Facebook ad or boost.
Creating and implementing ads that work, are on brand and get you results are the next step! I will work with your specific goals to help create targeted ads and campaigns that work for you!